Copywriter (CRM / Digital)
Marketing
Huddersfield (Head Office)
Mamas & Papas (Head Office)
Colne Bridge Road,
Huddersfield,
West Yorkshire
HD5 0RH
Overview
Here at Mamas & Papas, we’re not just an award winning global baby products brand, nor an award winning nursery retailer, we are passionate about parenting and what we do for an incredible community of hopeful, expectant & new parents around the world.
Through continued growth, both UK & Internationally we are adding additional headcount to our Marketing department by recruiting a COPYWRITER to focus within our CRM / Digital growth strategy.
The role of COPYWRITER (CRM / Digital)
Your role will ensure the content connects with current customers of new and expectatnt parents as they go on their incredible parenting journey. You’ll work cross functionally with various stakeholders, to ensure plans are aligned to ensure the best possible delivery of key messages, tone and DNA to maximum engagement within this amazing community.
Key elements being:
1. Devising a content plan and creating copy that encompasses website and email copy in line with onsite personalisation and loyalty.
2. Creating and writing sticky content for the website to increase dwell time.
3. Developing engaging copy for loyalty programme emails.
4. Working closely with the Digital team to ensure SEO key words are embedded in the copy and that copy created is informative and engaging.
If you come from a Copywriting background, having worked across content, website & email, with a passion for parenting and engaging with a diverse and inclusive community through your tone, language and attention to detail, seeking an opportunity where the words you use, and voice you give, will make a difference to parents across the UK and beyond, then we would love to hear from you.
If so, then simply take those amazing first steps to APPLY NOW.
Note: this is a permanent role (not freelance) based 3 days a week at our Huddersfield Head office, 2 working from home.
Please download your CV and any Creative Portfolio for review for a member of the Recruitment Team to reach out to chat through more with you.
Thank you.
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We at Mamas & Papas are committed to championing people of all cultures, ethnicities and gender preferences, and in celebrating diversity in all its forms through our campaigns, recruitment and our actions. We strongly believe in the power of inclusivity to help us all move forward in life.
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Benefits
- 33 days holiday, increasing up to 40 with service.
- Buy & Sell holiday schemes
- Company Bonus Schemes
- Employer pension contribution from day 1 enrolment.
- Significant staff discounts for family & friends from our shops & online
- Ongoing offers & discounts across a variety of external organisations, from holidays, travel